Collaborative white paper on marketing attribution

Discover this white paper from the collaborative work of 7 companies!

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The attribution requires to ask several questions: 

Why make attribution ? What ambitions should we have? What technical and organizational resources are needed? How to analyze the results? etc.

But before all that, we propose to make you discover the basics of the concept : From the channels to the interpretations through the different models and data processing ...

The universe of attribution is just in front of you!



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