Customer Journey attribution white paper

Attribution methodology: how to get out of the last click?

There was a time when the purchasing process of customers was extremely simple, basic. But that was before. Today, the customer can use multiple media (desktop, mobile etc.) and channels to go after a single conversion.

And then you can ask: Which media partner(s) are payed for this sale? Which helped to create engagement? Which touches were useless?

Find the answer to your questions in this white paper with:

Phase 1 – The control

Make daily decisions about your campaigns and maximize performance to react quickly (readjust or cut the campaign for example).

Phase 2 – The test

Optimize the affiliate channel on the acquisition of new customers.

Phase 3 - The trends

Follow in time the valuation trends of the channels. (which channels should be revised upwards in the Mix Media and vice versa?)


Methodologie Access to a complete and concrete methodology


Lead a strategy in the short, medium and long term

Last Click

Succeed in getting out of the Last Click
Customer Journey Structure according to the Customer Journey
Mix Media Optimize your Mix Media


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