Attribution is a vast subject that can sometimes seem complicated with multiple settings to apprehend.
You probably already have your method to analyze the performance of your marketing investments and therefore a more or less thorough knowledge of your Customer Journey. But you may be wondering about its relevance and the necessity to make your attribution evolve.
With this guide, discover the questions that will allow you to go in detail in your Customer Journey:
This analysis will help you determine the level of urgency to change your attribution and help you make the right decisions in your marketing strategy.