Photobox Case Study:
DMP and Programmatic marketing

DMP & Programmatic:

How to increase conversions thanks to customization?

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FIND OUT THE PHOTOBOX'S DATA-DRIVEN MARKETING STRATEGY!

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RESULTS


12 segments and an equal amount of marketing scenarios created.

+60% performance on media purchases thanks to 2nd-party data.

+55% global performance on DNO prospects.

+300% performance on the conversion delay.