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DMP Case Study: Locasun’s Strategy

How to increase the turnover in your customer segment by 30%?

The solution used

Locasun uses the Eulerian DMP to predict a customer's appetence for an offer and to be able to customize communications. Based on the collection, segmentation and activation of the data, this device allowed Locasun to optimize its Customer Journey and increase its turnover coming from its customers by 30%!

Results of the study

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+ 30% of repurchase   + 30% of mails opening rate   + 10% of click rate



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